Nikita
– Visual Identity
For this client, I developed the entire visual identity, including branding, social media presence, website design, business cards, flyers, and store stickers. The branding highlights the values of inclusivity and accessibility, conveying that the service is intended for everyone, much like a national supermarket. The laundry service is portrayed as affordable and easy to use, designed to meet the daily needs of all citizens. The illustrated characters and icons, drawn with simple lines evoking laundry symbols on clothing tags, further emphasize this inclusive and accessible approach.
